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Maybe because many of us buy cars based on function, not some perception of ego as fueled by auto advertising. I don't give a rats ass about looks. Will it run trouble free for 200+K? Is the price competitive? Is it comfortable? Will it haul people/stuff as needed? Is it efficient/lower carbon footprint? After looking at these parameters, I usually end up with a Toyota or a Honda, small SUV for my wife, sedan for me. I also have a '93 Dodge 250D with a Cummins for hauling loads. It will do it's 5K per year for the rest of my life. Our last few cars have been Camry, RAV4, and CRV... boring cars that do a job and I can walk into a dealer and negotiate for cash. And you don't lose a huge depreciation when you drive it off the lot.
I've owned 4 brand new BMWs and found them to be the worst cars I've own as far as reliability and depreciation.
Total direction change. Will keep the workhorse Ford Fusion for daily and winter use.Now thinking 2011 and newer 135i convertible. Seen some nice ones...Spring will come. But first lots of snow!