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*sound better being defined as perceived as sounding closer to a live event. (Where's Ella?)
Its all "PERSONAL PREFERENCE" predicated on each individuals personal system.
WD,Why the hard sell? What’s at stake?
There's a lot more (or it is less) going on here than just arrogance:1. Have the criteria for better been stated? 2. Is there agreement amongst parties that the stated criteria are relevant and sufficiently complete? 3. Has adequate evidence been provided to justify the statement?Without reading the thread and going through all of the links here is my opinion:1. Sort of can be possible deduced but not really.2. No3. I will say yes from what I have deduced in 1. Here's one of my favorite audio examples which sometimes sends people into a tizzy.. Are vinyl recordings better than MP3 recordings? If the sole criteria is sound quality yes. However if I add additional criteria then it's probably no.How important is availability of material? What about portability? What about support for mobile devices? Ability to play in a vehicle? OK now's the time to post your vinyl DUAL turntable setup playing in your car while you drive.Cost of the solution? Which leads me to my current position on this topic: When played back on a properly designed and implemented immersive sound system with the listener seated in the optimal playback location, a recording made and mastered for immersive sound will likely sound better* than an equivalent recording made, mastered for, and played back on a properly designed and implemented two channel stereo system with the listener seated in the proper location for optimal stereo playback.Note I have made no mention of the cost or other requirements such as room size, ceiling height, SAF, or intrusiveness of the setup in the space.*sound better being defined as perceived as sounding closer to a live event. (Where's Ella?)
Answer: Because they can make money by doing so!!!And you still have not defined better.
Here's and interesting perspective on Dolby Atmos vs. Auro 3D. Unfortunately it appears that Auro-3D has at least one foot in the grave. https://rslspeakers.com/dolby-atmos-vs-auro-3d/
I have no doubt that listening to immersive audio is an interesting experience...and probably very sonically satisfying. It will be interesting to see if is able to establish a foothold where other multichannel formats have not. Many of these effects that are adopted widely with the Home Theater market seem to have difficulty gaining acceptance among the music only and audiophile market. No need to refer to skeptics as "flat earthers" or otherwise be dismissive of their doubts. I was around when hi-fi made the move from mono to stereo. There were some doubters then too. Many of the first stereo recordings were gimmicky but after a while recording engineers found ways to make it more elegant. As the recordings got better and more plentiful the acceptance of stereo seemed to be more organic. Moving from one channel to two went pretty easily..but every attempt to double the number of speakers (regardless of sound quality) since then seemed to have stalled. Maybe immersive audio will be different.
I can check it out in a not too far away movie theater. I just need to figure out what to go see.I think the prognosis for home is not good. The physical requirements are too onerous for the masses. Atmos has a better chance with its hack of upfiring speakers that can be placed atop an existing speaker arrangement but in the end I don't think most people are willing to design a multi use room around a home theater setup and I suspect the number of dedicated home theater rooms in homes is very small.
Here is the million dollar question, if my claim that immersive audio is better is false why are The Beatles, Pink Floyd, R.E.M.,etc. all putting out immersive mixes when the two channel already exists? Answer.....
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