This is nothing new, just a consumer grade app that simplifies what professionals have been doing for many, many years in Photoshop and other apps. I think Buddy is right, people are constantly exposed to highly massaged images of already photogenic people in media everywhere and of course we more average folks are going to come up feeling inadequate in comparison. Reality is, I do editing of that sort on every head shot or portrait I shoot professionally. If you don't, clients are going to think the photographer is inept

Don't look at tweaking a sagging jaw line, lightening dark circles under the eyes, evening out complexion, thinning out the cheeks and accentuating the cheek bones, etc. as pathetic, it's aesthetic compassion!
