They do support yours to some degree, but clarifies that there is native 4K content out there - albeit not much - and a lot more very close on the horizon. More importantly though you seemed to suggest no one had actually seen native 4K native content, implying that people where therefore making false claims, whereas I was pointing out that anyone could see it fairly easily by going to the higher end best buy's and watching the short video demos. Nitpicking a bit here, but I think it's important for folks to realize that's it not too difficult to see the real thing & decide for themselves.