I'm not sure about glow brightness (you can still check the heaters voltage on both tubes anyway - between pins 4 and 9 of each tube should be something like 6.2V), but as soon as both channels share both tubes I doubt that the visual appearance somehow led to the described behavior.
I'd check the voltages on C300 for both channels (should be near 280V) and on the cathodes of V301 (pin 3 to ground, pin 8 to ground) - around 140V. Please be very cautious, because there are potentially lethal voltages here. If the voltages are identical and good - it should be something in the input circuits or output circuits (RCA, input switch, balance and volume regulators, C302, C303) - bad joint or contacts, pots and something like this.