Actually that circuitry is built into my brain. Whenever Tyson and I walked into a room, without fail someone saw our press badge and tried to hand us some sort of spec sheet or product info pamphlet. We just said 'No' every time they tried to do so. I completely ignored any and all spiels given about why a product is new and innovative. The only thing we cared about was how did it sound? Price, looks, technical jargon, familiarity with the vendors were all put aside. It is incredibly hard to do that, but I think we did pretty damn good!