The problem is we have seen almost no head-to-head evaluation of these new flavors of digital receivers/amps yet. I'd be excited to do a comparison of all these new receivers and what speakers, etc. are synergistic. I think the speakers do play a significant role in which one sounds right. Or, vice versa, your speakers will sound different depending on the digital receiver feeding them.
Perhaps we'll get a chance as they become more available to see how the sound character is between the different ones. I just wish I could do it! It would be fun!
Also, what connections does your friend need, what capabilites, are there differences in the DSP implementation for HT, etc. These usage issues are sometime more important for some people. You have to weigh their value to your friend.
Meanwhile, the buy-from-a-B&M-try-for-30-days-and-return-if-unsatisfied route seems the only way to try to sort this all out.
Hope you find one that makes your friend happy, for now
Ben