Well cab I kind of agree with you but the NC1200 is not a one size fits all like the NC400 is, regardless that some are looking to improve on it. The NC1200 is designed so that each OEM can add their own "special sauce" to the amps. This is besides the chassis, binding posts, inputs, wiring and etc. Now DIY will use the most cost effective parts but OEM will most likely use premium parts. All this will add up and then there is the profit and warranty etc. But I do agree that $9-10,000 is a little high. The one exception would be Bruno's Mola-Mola as you would think he has the "Real Special Sauce". IMHO.