The argument "Simply hear them..." is ok for a final decision - but it is not an scientific approach to evaluate a speaker.
The main task of a speaker is to reproduce, therefore a speaker should have a frequency spectrum as linear as possible (that's why the fact has treble and bass adjustment).
Also the distortion at a given SPL should be low, as should the spectral decay.
Controlled directivity is also very important for sound quality.
A speaker with bad figures in those topics may
sound good to the untrained ear -
but it will never reproduce accurately!. That's (maybe not so) simple physics.
So, at first, a speaker needs good technical data and after that there is the listening test in the given environment on which you will base your final decision if it's good for your application.
Anyway, a technically "good" speaker is very unlikely to sound bad at any given place, whereas a "bad" one will
never be able to sound accurately -
regardless of the room you choose.
Professionals do know this, and I guess they want to see those measurements from PMC before they are buying a 100k $ System. So I still wonder - why don't they publish their measurements?

If their speakers are really that good - they would only benefit from it.