From the old Audio Basics, I seem to remember Frank being not particularly a fan of MC cartridges in general.
Okay, so maybe that explains why AVA doesn't have step-up transformers or sufficient active circuit gain in the existing AVA phono preamps to accommodate low output moving coil cartridges. I guess those folks wanting to explore this realm of vinyl experience are forced to employ 3rd party (non-AVA) means to get low output moving coils to work with AVA equipment. That's unfortunate, because without a doubt Frank and crew have the expertise to build this type of circuitry, more than likely in a superior manner to many of the existing alternatives currently available. On the other hand, there currently seems to be quite a few choices of apparently fine sounding, relatively inexpensive moving magnet and moving iron cartridges available with sufficient output to drive an AVA phono preamp. I guess if there weren't so many of these cartridges available, it would be more of an issue.
rob,
Once again, I may be wrong and correct me if I am, but Frank offers a full selection of RIAA Preamps.
RIAA is a standard. Kinda like ANSI or ASME. Each of AVA's phono preamps are listed as capable of preamping a moving coil cartridge. Presumably, this means a moving coil cartridge that meets RIAA standards.
If one is to R&D and build to a non-standard, to which non-standard should one build? This nears factory one-offs.
If your MC set up meets RIAA standards, I'm thinking Frank's preamps will work just dandy. If your MC does not, why?

Seriously, I'm kinda curious,
Jerry