thanks for the replies. what i should probably do is build out the wall of the media room behind the speakers to make a 2' deep recess to house the equipment. cables could be kept short (IC < 2m and speaker cables < 3m) and there would be no hard objects between the speakers to interfere with the soundstage.
if i don't go that route, it sounds like long speaker cables are the way to go. i refuse to spend more on speaker cables than speakers, so 20ft runs of kimber select, nordost, cardas, etc are out of the question. i may check into julian's scorpion wire and wayne's nitro wire, plus the lowe's wire i've read about. at a higher but still not insane price point the pure note epsilon reference, zcable passion v3, and zu ibis are also possibilities. i use the pure note epsilon reference interconnects which are simply superb.