Heads up on price increase on the Candela !!!

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klaus@odyssey

Heads up on price increase on the Candela !!!
« on: 9 Feb 2008, 04:01 am »
Guys,  I tried to avoid this as long as possible,  but we just can't keep the pricing on the Candela any longer,  unless we cut some corner,  which I am not willing to do.  It is still completely handcrafted, //populated, soldered, overnight tested with computer monitoring and printouts, etc, etc, etc.  We still have a documented 10 - 11 hours of labor in each Candela.

In the past 5-6 months we have operated with such minimal margins on the unit,  it is pathetic.  Now,  where we are coming to the end of the last of the 2nd  production series (100 pcs each,  so  we're looking at a chunk of dough),  we have to order new for 80 % of our parts,  and man oh man,  it's either a complete sticker shock on the costs,  or you are getting Nickel'd and Dime'd to death.  There is not a single part !!!!!  where the cost didn't go up from our last order.  Not one.

As of March 1st,  2008,  we have to raise the cost of the Candela to $ 1500.  Figuring that we squarely aimed to have the unit compete directly (which it does.  Easily) with $ 2,400 +  units,  it is still a steal.
Sorry about this,  but we don't have any choice.

Late,

Klaus

BikeWNC

Re: Heads up on price increase on the Candela !!!
« Reply #1 on: 9 Feb 2008, 04:23 am »
Good to see you back here Klaus.  I know your reluctance with any price increase of your gear but inflation is an ever present force in the economy.  I think we are finally starting to see energy costs creeping into everything and raising prices.  Depending from where your parts are sourced, the current state of the US Dollar certainly doesn't help either.  Don't worry though, Odyssey is still the bang for the buck leader.

Andy

malus15

  • Jr. Member
  • Posts: 6
Re: Heads up on price increase on the Candela !!!
« Reply #2 on: 9 Feb 2008, 01:57 pm »
Have to add support here... the new price is justified! The Candela looks and sounds awesome!