Much of my hifi and home theater gear I've purchased sound unheard because there simply aren't very many local dealers who carry what I'm looking for, or it's really the only option. For example, I bought the Fi X I had this way because that was the only option (straight from Don Garber), and no one around here carries the Rethms I had either; I just figured I read enough feedback from reviewers and users to make an informed enough decision and they were exactly what I thought they'd be.
I actually work for a manufacturer who sells direct via internet and, while I think we make it convenient and hassle free with our in-home audition and free shipping both ways, it seems the majority of our customers still buy a lot of their ancillary gear in-store. So I guess I'd say both heard an unheard before buying seems to work quite nicely.

Plus, I just bought a pair of Neat Vitos sound unheard, and woohoo! They're everything I hoped they would be--and much more
