Anybody ever try the mi-horns? I've looked at the site a few times over time - but still don't know why someone would own a pair or more

Is is as simple as it is a way of horn-loading your drivers to create more direct (less omni-directional) sound propagation? Creating an apparent boost in loudness, efficiency and perhaps, power handing? Like horns do.
I'm not poking fun here...I'm just trying to understand why this product exists and who is using it out there.
I
probably need to listen to more horns to understand the effect that mi-horn is trying to mimic.