Glad you could make it to CES, but not sure what your mean by "averaged high and peaked out high."
You may have crossed what I term the 'threshold of annoyance' which broadly applies to any sonic irritation. Different sounds are palatable up to varying sound pressure levels (volume). For instance your favorite music versus nails across chalkboard, or your least favorite music at 80 dB, or a 3 year screaming would all have different 'thresholds of annoyance'. The same would hold if you compare playback on a crummy system driven into distortion versus a very fine system at the same sound pressure levels. Keep in mind that the threshold of sounding loud (or too loud - annoying) can also vary by your emotional state.
The same phenomenon can be applied to a variety of audio distortions (conscious or subconscious) and can range from measured equipment distortions, speakers that cannot produce a coherent sound across a full frequency range, a system that cannot properly image, "un-flat" in-room frequency response (very typical for bass), or a poor recording. In many such cases the annoyance is due to listener fatigue based on the brain trying to resolve what it knows a particular piece of music should sound like.
In general:
The bigger the room the better (small rooms have quick reflections, additional travel distance of 11 feet is the critical distance/time delay that the ear cannot separate from the direct sound, and small rooms simply reflect more sound so have more of an effect on what is heard)
Associated with bigger the better is use of near field listening to add reflected travel distance (move away from walls and so reduce room effects)
Room shape is critical (avoid simple multiples of width, length, and height to minimize the frequencies where reflections across one room dimension reinforces another)
Distributed bass is essential (bass produced at the end of the room behaves like a hand moving the length of a shallow bath tub of water, creating waves that travel the length of the tub and return to either double or cancel the next wave, for bass this can translate into +/- 20 dB and would be frequency/location dependent).
Room treatments are bandaids for not properly addressing the above issues. EQ is best left as the final step and applied lightly.