Serenity Acoustics smallest model is a Neo 3 and Neo 10 in a small mini monitor setting on top of stand that has two side firing 8" servo subs in it. I talked about it in another thread actually.
I knew that. I just can't spend the full retail $ on them.
That's the beauty of your kits:

1. They give regular guys like me a chance to get busy in the shop.
2. I can own way better sounding gear than I can actually afford.
3. The whole process of the build and listening for the first time to a new speaker is quite rewarding.
I believe most people on your circle would only be interested in the kit (yes, my wife thinks I'm often wrong too). The buyers that don't wish to build, typically don't care if the finished product costs more if there is still perceived value in the product at "finished" price.
How about offering both? Bump the price a little on the kit, slightly reduce the price on the finished product.