Their prices and positioning are over the top and bring bad name to the audiophile community and audio industry in general ... 
I think they are doing a great dis-service ... I could be wrong though ... I am saying it just purely on principal ... I had their low end offering several years ago - it was a decent cable ... nothing bad or great ... right in the middle ...
Thank you and I agree. I am adding to the poll a vote for the veracity of information. This is a subject of great interest to me as a researcher and writer. I have added the following choices. Here are their definitions from Wickipedia. I find these distinctions interesting.
Misinformation is false or inaccurate information that is spread unintentionally. It is distinguished from disinformation by motive in that misinformation is simply erroneous, while disinformation, in contrast, is intended to mislead.
Disinformation (a direct translation of Russian дезинформация dezinformatsiya) is intentionally false or inaccurate information that is spread deliberately. For this reason, it is synonymous with and sometimes called black propaganda. It is an act of deception and false statements to convince someone of untruth. Disinformation should not be confused with misinformation, information that is unintentionally false.
Unlike traditional propaganda techniques designed to engage emotional support, disinformation is designed to manipulate the audience at the rational level by either discrediting conflicting information or supporting false conclusions. A common disinformation tactic is to mix some truth and observation with false conclusions and lies, or to reveal part of the truth while presenting it as the whole.
Junk science is a term used in U.S. political and legal disputes that brands an advocate's claims about scientific data, research, or analyses as spurious. The term may convey a pejorative connotation that the advocate is driven by political, ideological, financial, or other unscientific motives.
I do recall many years ago when I questioned Mr Brisson on his test methods he said "You really should get out of your backyard with your voltmeters and oscilloscopes and get some real test equipment" citing his $45,000 HP network analyzer. My reply was "Voltmeters and Oscilloscopes give proper information when one knows how to use them whereas a sophisticated network analyzer when used to measure things it was not intended to can be quite misleading"