Yeah, not sure why we need another lossless compression codec. I mean, it's not like storage prices are going up through the roof and we need another 30+ percent compression or anything. FLAC, et al, seem to do a great job at 50-60% HD savings. I suppose the backward compatibility with AAC is nice but only for those folks who already have AAC as their lossy standard......otherwise we're re-ripping.
Personally, I find WAV sounds better on my DAC and have battled through it's lack of metadata. Sound quality is no 1, convenience and storage no 2 in my book.