For me, any "technical" terminology is a non-native language. I don't know if these manufacturers were poking fun at themselves, other manufacturers, or the industry-at-large. Of note, however, is that these publications were produced before anyone started selling little acoustic bowls for $3600.00.
Agreed, however, that the aforementioned publications were produced in a style that mimics the description of a legitimate product and could be difficult to discern from a legitimate product.