After a little online research it looks like Dish or Direct are probably decent alternatives to cable, but ultimately not much different in price compared to the cable service. I'll switch to the satellite when I see obvious picture quality advantages. I've got my eyes and ears open for neighbors and friends that have made the switch for PQ reasons, not for price concerns. I believe certain folks love to trash cable, and while some of it may be well founded, a lot of it I would say is just bunk. OTA may be an alternative, although it looks like a 5 gallon bucket of worms to get it all sorted out. I would say that most folks including myself don't want to dick around with antennas mounted on rotors 30 feet above the roof line. Not to mention what looks like constant tuning, turning and twiddling of that antenna to get the best results.