It's the cone excursion that really hurts a single driver speaker's ability to sound clean and clear, especially at high level. Extreme excursion doesn't mean much in a single driver speaker....the trick is to lower it (the driver excursion) as much as possible while raising system efficiency. An inch of excursion in a single driver speaker, if possible, would be of little practical advantage. High excursion works great for sub woofers and multi way speakers though. Of course this is only my opinion and I'm sure Seas knows what they are doing.
I think I get what you are trying to say... I just think the order is a bit strange if not counterintuitive. A driver with very long excursion has a chance of being literally sloppy as it needs to have control for the higher frequencies. High efficiency if pulled off with great control is nice. You can use low well controlled power, and the speaker does I would guess a logarithmically less value of movement for SPL. However it seems you could short change yourself
real fast with a logarithmic scale that is not in your favor. It is inevitable you will need excursion for certain levels of SPL, at certain frequencies. At say volume level of the tested efficiency, 1v, you can get as low as 25hz from a speaker, but as soon as you crank that up it all falls apart and all of a sudden due to limits of excursion it drops off at 100hz.
That is my understanding and experience with single drivers so far... I am sure horn loading and other various things greatly change the drivers relatively low amount of excursion into something much more, literally moving the logarithmic scale around, or shrinking it, depending on tuning. However I will mention tuning of horns etc is not far from using an equalizer and I refuse to believe it is inherently the same exact sound! I think OB speakers are the most just with proper amounts of excursion. I however also believe in stereo subwoofers (OB or not) because even expensive speakers often leave something to be desired at loud volumes.
I may be quiet wrong, and have never had the pleasure of hearing Ed's speakers though.