The Linkwitz information is complete, but for me too technical. I simply read the experiences and comments of others, and eventually took the leap. I chose the b200 Visaton, but there are other cheaper drivers that will get you in the know quickly. The CSS FR125 for example, is a great little driver (also available from DIY Cable in the US) and will give you some insight into the sound of OB.
Entrancing voices, and dimensionality are what do it for me.
Bass can be a pain, but that is subjective, and since I don't "grok" that much of the science, I am left with guided experimentation, which fits my personality anyway.