IME, a single sub on the side wall, say, 10' away from the main speakers is very easy to locate, and I'm not the first listener to think so.
Was the level of every sub always correctly matched? I dunno.
Was the XO point too high? I dunno.
I believe that if bass were truly 'non-directional', integrating a single sub would be way more plug-n-play and the requisite tweaking, not just obsessive audiophile tweaking to finesse the sound, but tweaking so it doesn't sound like crap, would not be such an issue with subs.