Weird choice to only include DVI and component for such a grandious postioning statement. They achieve HDMI compatibiity and RGBHV through cabling or a converter, although the audio benefits of HDMI are not here. And a DVI-I to RGBHV converter is a risky strategy, being that these are teetering on extinction due to the copy-protection police. I know, I have mine (converter) and am not selling it, even though I don't need it today anymore (sold my Oppo which was its source originally). This thing looks a little like a rebranded Bravo, except that it will do some ruidimentary upscaling in component. Don't know the Helios brand at all, though.
I would expect an HD-ready DVD player to include native HDMI 1.x support, 5.1 audio (or 7.1 possibly, I mean, HD ready, right?) analog outputs with at least DVD-A support, if not SACD. You can basically get all that this machine is touting (scaling to 720p, 1080i) for $199 if you buy an Oppo, and get DVD-Audio thrown in for free. No component upscaling, but who cares. Then get a cheaper Momitsu for $179. Anyway, my $.02