[FullRangeMan]

Have just see this inform or merchandising:
Canon has insisted its decision to discontinue EF lenses does not mean its "abandoning" its older lens.

The company has responded after reports it added nine more EF and EF-S lenses to the discontinued list, which already contained 15 lenses.

In a statement to Inside Imaging, Canon Australia said: "Over the past two years, we’ve been focused on building out our range of RF lenses to expand the creative possibilities of our R-System consumers, however our commitment to supporting our EF lens range is unwavering.

"It’s true, Canon has recently discontinued select EF lenses in our range, however this is a process of series optimization, not an indication of us abandoning EF lenses."

And in a previous statement to Tech Rader, the company had insisted they would continue to work according to "customer demand".

They said: "We have a diverse collection of EF lenses available and will continue to manufacture and market them where there is customer demand."

https://www.techradar.com/news/canon-just-discontinued-a-load-more-ef-lenses-for-its-dslr-cameras

https://petapixel.com/2021/04/22/canon-clarifies-discontinuing-26-ef-lenses-series-optimization/

https://petapixel.com/2021/04/09/canon-is-additionally-discontinuing-a-large-number-of-ef-lenses-report/