Domer,
The louder whirring went away after two or three CDs. Now it's a slight hiss at about the level that any normal CD player or transport would make. I don't even notice it anymore.
Does the sound only happen when you start up and play a CD, or is it constant and even? Can you hear it after the CD has been loaded but isn't playing?
You should hear the normal motor noise after the CD door shuts and the TOC info is being read and, of course, as the CD is playing. The motor does not spin after you've stopped the CD, so there should be no noise then.
If it's a constant noise that doesn't sound like a quiet hiss of a transport motor running, you may have another problem.
In this case, I would try to return the unit as there's nothing you can really do on your own.
Best,
KT