I'll start out by saying my opinion is just one and not everyone has the same taste. Some people love Indian food but I don't. I think audio is not only scientific but also a matter of preference.
With that, to me, the Sony sounded thin, flat, unresponsive and underpowered. I have an old Sony 9000es preamp connected to a Rotel amp that sounds much better to me. In the shop where they had the Sony receiver, we switched it over from the Sony to a Rotel Preamp (1066 I believe) and a Rotel amp. The sound seemed richer, the response seemed snappier and the volume levels could go higher with the Rotel. We only were listening to two speakers although both systems could handle surround. It seemed as if the same speakers for both tests were behind a thick piece of paper when connected to the Sony - not so much muffled but more like it was distant even at the same volumes as the Rotel. I'm not an audio critic so please excuse my poor descriptions.
I think I got some good bang for my buck on my investments but would like to upgrade my amp and my preamp however there I don't believe I can afford a preamp that will be easily upgraded for the new DTS and Dolby formats (I don't care about the additional speakers, just the larger data stream) when they come out so I'll probably hold tight on the preamp but will very likely get the amp at this point so I don't get hit for so much in one year on audio equipment.