Well. . . After reading the link to the guy's site, and his story, and then taking into account the Snow Monster thing, I think it's safe to say that Mr. Lee is quite the Ass Spelunker (ass Terrance and Philip would say). I mean the guerilla marketing tactics are bad enough, but this!?
Not that I had any plans to for the rest of my life, but now, without a doubt I will never buy a Monster product. And if they GIVE me some, I will donate it to a charity, or use it to wipe my ass.