It's an oddball product really. Fairly specialized in application, a large but not standardized array of features, sometimes there's a dac built in, etc. Bryston has their feet in the door of the pro audio world with their power amps, but that segment has been shrinking with the move to lighter class D amps, and the rest of their lineup is more home hifi with their existing distribution network etc.
Trying to compete in a crowded pro audio marketplace with an oddball product that doesn't fit their current lineup and doesn't share similar casework and where they don't have an existing distribution system is going to be a poor allocation of resources.