You know what MQA smells like to me? A little like MP3. I'll explain...
Back when storage space was expensive, MP3's became ubiquitous. They were a way to save storage space, but still get "most of" the music. Imagine how much money the creators of the MP3 could've made if they saw the bigger picture and figured out a way to licence the technology to Apple etc. vs just making it a way for Joe Schmoe to rip his CD's to a smaller file?
Fast forward to 2016. Storage space is cheap and plentiful and yet MP3's are still the norm. They're embedded in the system and the general public just accepts it. Great. So what's today's problem? More people stream music than they buy music. But at the same time, people are gaining interest in better quality / higher resolution than MP3's can muster.
So how's this a problem? The problem with streaming (particularly with phones : The most ubiquitous listening device) is that the mobile broadband service providers don't have the technology to support millions of people streaming at resolutions better than MP3. This is where MQA steps in. Imagine if they can licence their technology to Tidal, and Tidal takes off BIG TIME because they have the best quality music streaming service for mobile. Eventually MQA becomes the thing that gets embedded in the system and the general public accepts it for the next 20+ years!

Maybe this is OK. I haven't heard MQA, but as long as it is a BIG positive step away from MP3's (finally), I'm all for it. I don't see it replacing FLAC and other hi-res formats. I see it living primarily in the network streaming domain, though possibly replacing MP3 downloads as well. Even if we get to the point where we can reliably and inexpensively stream hi-res FLAC files to our phones over mobile broadband, maybe we won't ever need to do that if MQA is of indistinguishable quality. We'll have to wait and see.
Anyway....Just my thoughts.
