J River is giving an upgrade deal, $18.98, that has to be acted upon by Sunday the 10th but they can't tell their customers that the software isn't actually available yet? Outside of computer companies, who gets away with this sort of crap?
Yes, Kent, it sounds slimy, but it's actually a very common practice. Movie and video games can be bought before the unit is actually available. If you go into a Best Buy, or a Game Stop, there are DVD and Bluray cases with a price on them. You take the
empty case to the cashier and she takes your money. But you walk out with nothing more than a receipt (you don't even get the empty box). The day the disc is available, you walk into the store, go straight to the customer service desk and plop down your piece of paper. They then hand you the disc. The deal is done.
In the case of JR, it's a form of marketing. In the case of "box stores", it helps the companies to know how many physical copies they need to have on the shelves, and how many at the customer service desks when release day comes.
Hope that helps buddy.
Bob
p.s. If J.R. only sent that email to existing customers, then it may also be a form of thanking existing customers by giving them a "pre-purchase" discount. Something that new customers may not receive.
