I've used many different 5AR4's. The amount of light produced seems to vary greatly from brand to brand.
I had some Chinese 5AR4 that was incredibly bright. The plates were a bit shorter, so more of the other elements of the tube were visible. That tube also happened to blow up on me.
My NOS Phillips are pretty bright and also have a large portion of their elements exposed. These aren't nearly as bright as the failed Chinese tube, and actually had more of a yellow glow than orange.
My Mullards aren't as bright. They're much more compact, so most of what is visible are the plates.
I also have a Groove Tube that I use when testing changes. It's light output is somewhere between the Mullard and the Phillips.
What kind of 5AR4 are you using?