Marketing 101

BSMSPEMBA · « **Reply #20 on:** 29 Dec 2020, 02:37 pm »

Perhaps "Bryston, simply the best."

veloceleste · « **Reply #21 on:** 29 Dec 2020, 06:12 pm »

gberger · « **Reply #22 on:** 29 Dec 2020, 07:19 pm »

Bryston: International Music, Canadian Engineering

Grit · « **Reply #23 on:** 29 Dec 2020, 07:22 pm »

Bryston - Feel the music
or
Bryston - Experience the music

Or some such thing. I'd invite someone more creative than me to work on this idea. My thought here is that I can listen to music on lots of devices. I enjoy my Bryston equipment because it allows me to close my eyes and be transported TO the music. Bryston allows me to feel the music and to elicit an emotional response. It's more than just hearing or listening.

- Garrett

sweetspot · « **Reply #24 on:** 29 Dec 2020, 07:35 pm »

Bryston- Just listen

racerxnet · « **Reply #25 on:** 29 Dec 2020, 08:21 pm »

Is it Live - Or is it Bryston

True to the source - Bryston

Performance / Bryston

Excellence in engineering / Bryston

BrystonFan · « **Reply #26 on:** 30 Dec 2020, 01:59 am »

Hi Guys,

My $0.02

Bryston, the electronics of emotion.

BrystonFan

James Tanner · « **Reply #27 on:** 30 Dec 2020, 02:07 am »

Persistent Pursuit of Performance.

james

john1970 · « **Reply #28 on:** 30 Dec 2020, 03:23 am »

Reading James's recent entry made me think of one: Persistent Pursuit of Perfection

wplash666 · « **Reply #29 on:** 30 Dec 2020, 06:10 am »

Solid- Like a Rock.

wplash666 · « **Reply #30 on:** 30 Dec 2020, 06:13 am »

I know, used before , but it is accurate .

James Tanner · « **Reply #31 on:** 30 Dec 2020, 12:19 pm »

Quote from: john1970 on 30 Dec 2020, 03:23 am

Reading James's recent entry made me think of one: Persistent Pursuit of Perfection

I like the alliteration - aye!

james

veloceleste · « **Reply #32 on:** 30 Dec 2020, 01:17 pm »

GrooveControl · « **Reply #33 on:** 30 Dec 2020, 03:32 pm »

Hi James, you said the tag line should define what Bryston is or does, but another approach might be to define what state your client is in after acquiring your product.

I purchased my first Bryston product ~40 years ago. Something like "designed to outperform, built to outlast" is very well fitting for you guys, but lets look at the impact you have on your customers.

After buying Bryston, your customer...

- no longer worries about reliability
- no longer worries about achieving better performance
- no longer worries about support

I think that speaking to the outcome, or state of audiophilia contentment achieved is more powerful. Words like pursuit, anticipate, expect, sound like you are still trying to get 'there'. When you in fact you have already been 'there' for a very long time.

For me anyway, Bryston means "Performance and reliability, achieved". the only thing left for me to do is "Let the music play".

R. Daneel · « **Reply #34 on:** 30 Dec 2020, 06:29 pm »

Bryston makes products for both professionals and audiophiles and is big on heritage so how about:

'Delighting professionals and audiophiles since 1967'

I am sure I got the year wrong though, you fellas can correct me.

James, one of the key things is to decide to whom this marketing is oriented towards. If it's the younger clientele you're after, then heritage typically means little to them. It's difficult to target everyone. Then you're really not targeting anyone.

Cheers,
Antun

James Tanner · « **Reply #35 on:** 30 Dec 2020, 07:06 pm »

How about

Bryston - When you're tired of listening to average.

james

That targets the customer.

veloceleste · « **Reply #36 on:** 30 Dec 2020, 07:51 pm »

gberger · « **Reply #37 on:** 30 Dec 2020, 07:56 pm »

Makes al the instruments sound real ; Bryston

zoom25 · « **Reply #38 on:** 30 Dec 2020, 07:59 pm »

Canadian Built. World-Class Sound.

R. Daneel · « **Reply #39 on:** 30 Dec 2020, 08:30 pm »

Quote from: James Tanner on 30 Dec 2020, 07:06 pm

How about

Bryston - When you're tiered of listening to average.

james

That targets the customer.

LOL! Tired of listening to average... as in slogans?

Sorry, no. Comparative or excluding slogans aren't that effective.