There is no science involved in "The sound of Wire". there is however marketing and cool ads. Do you REALLy believe that the 3 foot AC cord will effect the sound of a Cd player? Can you put your brain in gear, and contemplate that absurdity of the idea. I've read posts in other sites where people are claiming to hear the sound of the insulation of the speaker wire, PTFE versus PVC....it is beyond comprehension, the insanity of such claims. Have you looked inside of quality amps, do you see the hookup wire used to the speaker connections? there is one outfit, who claims they redesigned the ckt traces to eliminate "ckt bounce"!!!??? the effect of the foil trace on the board. The PCB is absorbing and re emiting the energy of the audio signal, this causing distortion.!!! These are not mindless insults but the observations of a person (ME), who find some of these claims of audible effects from the most BIZZARE issues mind boggling. an audio amp, is another electronic device, with electrical parameters, that are meaurable and proveable, just because it's audio signal, how does it become so mystical and more withcraft than science? Putting in some magic wire, inside a speaker cabinet, changing the connectors to some magic material, is all BS. If you change the power cord, to some special powers model, why do they not change the power switch? I think it needs a special audio indicator neon lamp in it.Hmmmmmmm, I think I'm on to something, I need to start freezing my rocker switch. Speaking of ROCKER, I think you may be off yours!!!! there is no sound in wire, there is no sound in AC cord caps or cords. I guess all the pro audio amps out there with their simple XLR connectors, ie. HAFLER , Mackie, all need to get some magic wire inside and to those speakers, so when the Rolling Stones perform, it'll sound better? Some of the people you mention are marketing gurus, not electrical design gurus. DC resistance effects damping factor of an amp, all else is nonsense(AUDIO freqs). If you can hear the effect of making the speaker wire 12 feet versus 6 feet or of some special powers material, you are on a planet, not yet discovered. I have found SoundKing 12 ga. from Parts Express.com $29/100ft roll. flexible, does not turn green from oxidation, like some highly marketed audio brand of BS wire. If it came in a fancy wood box, they could sell it for $500/ft and call it Sound Physics/BS*2. Hyper, conical,Blitzed, Frozen Deluxe Single Crystal,macro-micro mole,
enhanced Vampire,Hawk,Geo, Bi dimensional,Fluff-in-nated, Geo-Non Isolated, Cored/Plated/UnPlated/Cryo-Treated, Reverse heated, Heated till done.micro waved, Kohler flushed, dried, rehydrated,sun bleached, Ionisphere, Touched by an angel,kissed by the devil, blessed by the pope, micro-maxie,cored,poured,stripped,Popeye conductor, coated with olive oyle, cleaned in sheep blood, enhanced with bio-rhythm feedback, listened to, burned in with Fry-o-lator, sonic mystery blips. That J.C. dude claims to hear the sound of AC wiring devices. I've seen his nonsnse. I may be in a small boat of reality, remember the TITANIC, it was BIG and it sunk. they had to try and get into the SMALL boat to survive. I'll stay in my small boat then, cus' at least it full of survivors and sane people. My speaker wire has no sound, neither does the AC cords. 18 and 16 ga zip on two superb sounding amps I use. 18 ga SPT-1 is good for 10 A...I've measured 8A or so peaks at 103 dB on my system, guess it serves it purpose. 4 ohm FOCUS speakers, 12 gauge for some sharp current peaks. No mystery connectors either. Basic metal binding posts. Gold plated to not oxidize, that's all.