Marketing 101

James Tanner · « **Reply #81 on:** 5 Jan 2021, 03:22 pm »

Quote from: GeAllan70 on 5 Jan 2021, 02:26 pm

Good one!

james

sfraser · « **Reply #82 on:** 5 Jan 2021, 06:26 pm »

Bryston, Listen to the music, not the equipment

James Tanner · « **Reply #83 on:** 5 Jan 2021, 07:39 pm »

Listen through it not to it.

james

Metal Forever · « **Reply #84 on:** 6 Jan 2021, 12:43 pm »

Relax and enjoy your passion!

veloceleste · « **Reply #85 on:** 7 Jan 2021, 08:34 pm »

techguy0192 · « **Reply #86 on:** 8 Jan 2021, 12:08 am »

Bryston - Loved by audiophiles and trusted by professionals.

Or.....

Bryston - Built like a brick sh**house, and good sounding too.

schmidtmike76 · « **Reply #87 on:** 8 Jan 2021, 12:17 am »

Bryston living through sound

Gumby · « **Reply #88 on:** 10 Jan 2021, 08:58 pm »

Bryston....from the Record to your Grin

Gumby · « **Reply #89 on:** 10 Jan 2021, 08:59 pm »

Bryston....Holodek HiFi

Gumby · « **Reply #90 on:** 10 Jan 2021, 09:01 pm »

Bryston...clear and present danger to stay up al night

Gumby · « **Reply #91 on:** 10 Jan 2021, 09:10 pm »

Bryston....youth capsule

Gumby · « **Reply #92 on:** 10 Jan 2021, 09:23 pm »

Bryston....Soular Music

Gumby · « **Reply #93 on:** 10 Jan 2021, 09:30 pm »

Bryston....no masks

I couldn’t resist. Ok I’m done. Sorry for the rant of tags.

But I thank Bryston deep down for what it’s done for my music and enjoyment of time during all this crap.

G E · « **Reply #94 on:** 11 Jan 2021, 08:50 pm »

Bryston - Musical Magic

Bryston - worry free musical delight

Bryston - treat yourself to Eargasms!

Save jim Tanner’s job and buy Bryston today

Hififreak · « **Reply #95 on:** 23 Feb 2021, 12:24 pm »

Change Adam Audio into listener.

Aschen · « **Reply #96 on:** 23 Feb 2021, 07:36 pm »

Are you supposed to change these things every now and then? I think Music for a Generation was really good.

Y'all have to keep some aspect of reliability or warrantee in your tagline, it is the defining Bryston characteristic.

Just copy debeers: A Bryston is forever! They convinced a 100million people to spent 4-5 figures on sparkly crystals weighing under a gram, they must be on to something.

Thinking outloud:
Fidelity Guaranteed
Sound to love, sound to last

rif · « **Reply #97 on:** 23 Feb 2021, 10:59 pm »

Bryston makes you smile
Or
Bryston makes you happy

Armaegis · « **Reply #98 on:** 24 Feb 2021, 08:08 pm »

How about something very simpl like "Proudly building Canadian quality for 35 years" (okay the structure is a little clunky but you get my drift). Maybe "Proudly designed and built in Canada...etc" or something like that.

All the flowery prose is really just old school hifi pretentiousness trying to shoehorn in subjective words and feelings. Ultimately no one remembers phrases like that, so don't build marketing around it.

Anonamemouse · « **Reply #99 on:** 25 Feb 2021, 10:41 am »

Bryston. The studio in your living room.

Which is factually provable. In the accompanying text you can explain that many studios use Bryston amplification, and if it is good enough for use in a studio it is definitely good enough for at home.

Like said before, never compare yourself to other companies or downgrade competition. You already are better than every other brand.