What I did was have my daughter position the speaker in different spots on the wall until I felt it was optimally placed. This was while I sat in the position we'd be sitting in when listening. Then, we reversed roles, with me positioning the speakers. The sonic difference was quite profound in different positions. When all was said and done, each of us had chosen a spot within one or two inches of the spot the other had selected. The reason I say, "on the wall" is because the surrounds I have are the on-wall Emeralds.
By the way, Bubba had it pretty close to where they finally ended up.