AudioCircle
Audio/Video Gear and Systems => Owner's Circles => Digital Amplifier Company Owners => Topic started by: AmpDesigner333 on 20 May 2020, 05:29 am
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Thought this may be of interest:
https://audiophilereview.com/audiophile-news/time-for-a-change-in-audio-manufacturers-marketing-to-reflect-a-post-audio-show-world.html
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Maybe in the short term, audio shows will be gone...is that a year? two years? Right now it is hard to say...but is a slick, high production value video done by some "audio market specialist" worth the money. I'm not so sure.
Keeping your name out there, remaining visible and relevant are important. The magazines reviews help to do it...the forum mentions and reviews do it...local in store demo events do it....interviews do it...and so on. They are all important.
I suspect though that more and more visibility is happening through Youtube...look at the channels for PS Audio or for GR Research as examples. Good topics, good presentation. The only thing missing is turning views into orders...in my mind, every view should end with a link to a "discount code" or a chance to try a product at no cost.
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I think video shows would be great. It's cheaper for manufacturers to do that then to lug equipment to a show. Unfortunate we really can't hear them, or at least not good enough to judge over computer.
Manufacturers will be able to do a quick demo of features, discuss circuit topology and design criteria. Viewers will be able to "walk into different rooms" . We did this at my job where we had various vendors demo their products to us.
Better than nothing
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There are a number of youtube approaches that can create interest...eyeballs. Here are two that I enjoy...one is about explaining things...the other is about comparing things.
https://www.youtube.com/channel/UCIJHwsTJyrH4YznoJxZmJHQ/videos (https://www.youtube.com/channel/UCIJHwsTJyrH4YznoJxZmJHQ/videos)
https://www.youtube.com/channel/UCCqij6P6veNyIN0jD_rLaFw/featured (https://www.youtube.com/channel/UCCqij6P6veNyIN0jD_rLaFw/featured)
The hard part though is having enough time to be putting up good and interesting content...especially for the smaller companies with only a few employees.
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When stadium sports return, this will as well. Save you sheckles to be ready to travel!
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When stadium sports return, this will as well. Save you sheckles to be ready to travel!
Agree. If there's money to be made, the shows will return when this is over.
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The counter argument:
"New Consumer Audio Show coming to the Seattle area in August 2021
Lou Hinkley of Daedalus Audio, in collaboration with Gary Gill of Capital Audiofest, are pleased to announce the launch of the Pacific Audio Fest, slated for August 6-8 2021."
https://positive-feedback.com/industry-news/pacific-audio-fest-2021/ (https://positive-feedback.com/industry-news/pacific-audio-fest-2021/)
May 2020 no ones' crystal ball is anything but murky. Too many variables in flux.
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Being able to see, touch, and hear the audio gear and equipment in one venue is a HUGE benefit. Not everyone has the time or patience to drive to multiple dealers' showrooms to do the same thing. Eliminating audio shows is going to be a significant blow to the industry. I was even hoping to bring my son, once he gets older, to one this year but that's going to be delayed. The last thing I want is to attend anything online/virtual. I'm sure I'm not the only one in this boat.
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There are a number of youtube approaches that can create interest...eyeballs. Here are two that I enjoy...one is about explaining things...the other is about comparing things.
https://www.youtube.com/channel/UCIJHwsTJyrH4YznoJxZmJHQ/videos (https://www.youtube.com/channel/UCIJHwsTJyrH4YznoJxZmJHQ/videos)
https://www.youtube.com/channel/UCCqij6P6veNyIN0jD_rLaFw/featured (https://www.youtube.com/channel/UCCqij6P6veNyIN0jD_rLaFw/featured)
The hard part though is having enough time to be putting up good and interesting content...especially for the smaller companies with only a few employees.
I like Danny Richie's videos. They are informative and useful. The Audio Excellence ones are a little less so. They can actually cut out about 95% of the blabbering and get to the meat of the equipment itself. But mostly, their videos are just 2 or 3 of them sitting around blabbering. So not totally effective mediums.
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All in good time. When the fear is gone the show will go on. Seeing in person, hearing in person is the lure.
charles
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Since there really isn't enough interest in the 'hobby' to sustain a brick-and-mortar business model for the most part anymore, if the audio shows go, so does 'high end'.
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What a moronic article, just like vinyl is "gone" :duh:
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Not as "moronic" as comments that show they didn't bother to read the article...If you had you would have seen that I wrote that without a vaccine shows will not be successful..so 'Gone" until the time of a vaccine...so I did not write what you thought I wrote... :duh:
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It is best to take one day at a time, and have patience. :popcorn:
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Not as "moronic" as comments that show they didn't bother to read the article...If you had you would have seen that I wrote that without a vaccine shows will not be successful..so 'Gone" until the time of a vaccine...so I did not write what you thought I wrote... :duh:
It's an honor to have you comment on this thread!
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What a moronic article, just like vinyl is "gone" :duh:
Disagree. Strongly.
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Now that the thread has devolved into who is a moron and who isn't, and who is the bigger moron, can the Intergalactic Wastebin be far off?
There is a nice way to make almost any point, but it seems to be increasingly a lost art.
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It's nice to see that the industry is already adapting as new shows are being announced:
https://positive-feedback.com/industry-news/pacific-audio-fest-2021/
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Show still serve a need.
There are few brick and mortar stores in my area. The ones that are left are catering to extremely wealthy individuals and their demonstrations are miserable. It's beyond my pay grade to understand how these places stay in business.
So that leaves the shows. It's far from perfect as the hotel rooms are boomy and you have to fight the crowd to get anywhere near the sweet spot. There's too much uber expensive gear, too. But there are usually a couple of rooms with reasonably priced goods and you can sit and listen and decide if you want to take it home.
No shows means there's no way to audition gear.
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BTW Steven if you are reading please publish a correction to your article and let your readers know that there is a NEW show coming called the Pacific Audiofest and they will take special measures to make it safe for visitors. Better yet, interview the organizers and write a new article :D
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Now that the thread has devolved into who is a moron and who isn't, and who is the bigger moron, can the Intergalactic Wastebin be far off?
There is a nice way to make almost any point, but it seems to be increasingly a lost art.
I agree that simply "being nice" is less common these days. However, all but one member on this thread has been cordial.
On THAT note, I'm still very interested in everyone's thoughts on this topic. I've been telling people trade shows may fade into the past, and not just in audio. Seems many audiophiles really enjoy them, so it's sad to see what some shows, like AXPONA, have been doing to their customers (exhibitors). We should add THAT into this conversation. The Munich show was cancelled, and they refunded their exhibitors 100%. Classy. AXPONA, on the other hand....
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On THAT note, I'm still very interested in everyone's thoughts on this topic. I've been telling people trade shows may fade into the past, and not just in audio. Seems many audiophiles really enjoy them, so it's sad to see what some shows, like AXPONA, have been doing to their customers (exhibitors). We should add THAT into this conversation. The Munich show was cancelled, and they refunded their exhibitors 100%. Classy. AXPONA, on the other hand....
What's the motivation for you as an exhibitor to attend an audio show? It's very expensive and time consuming, so what's the payoff? My guess is that only a small percentage of sales result from exhibiting. There must be other tangible benefits such as making connections, getting "free" advertising, testing new products, etc. Is it one of those scenarios where exhibiting provides you with intangibles such as credibility and visibility? Would your business have grown just as quickly had you not participated in any shows?
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Think about buying a car, lets say second hand for $10K. I suppose you could order it off EBAY but there is something about a test drive. Now you get into the SOA system that Tommy exhibited about a year ago, I think we are into 6 figures, you really can't get that experience at a dealer or any place other than a show IMO. Now why would I want to experience a SOA system that I can never afford at a show. Well the obvious answer it to get blown away. The less than obvious answer is it helps me set a bar of what is possible. When I get back home I look, I listen, and WANT to get back to that experience at the show. The real beauty of this hobby is I can add one "piece" at a time.
My first show shaped my journey to this day. I listened to a particular brand of speakers and the marketing guy told me the best speaker the company made was an active one that wasn't even at the show. If the demo speakers rocked my world I wanted the BEST they ever made and took the guys advice. I now have a 16.1 home theater and still use the speakers that guy recommended at the show (and am still enjoying every day). I would say the show instilled confidence to COMMIT a large amount of capital in a direction that I was still second guessing.
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A few points . What percentage of audiophiles actually go to shows ? I would think a very small percentage.
I’ve been only to one show , to pick up my set of speakers .
People are talking really loud in the rooms ! Even the people running the rooms . There was few chances to sit in the sweet spot . Playing shit Jazz, the same shit in nearly every room. Snobby uptight people everywhere.
95 thousand dollars of electronics pushing 4 thousand dollar speakers . Then you purchase the speakers and they are going to sound like shit with you $1200 amp.
Shitty rooms , with zero care to put in room corrections .
And if you are interested in an amplifier , how the hell can you really tell what it sounds like ??! With 20 variable .
I think many people get great info from forums , buy used , try em out in your own room , if you don’t like em, sell them for a small loss or no loss.
One show was enough for me . Would never do another show . No thanks !
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A few points . What percentage of audiophiles actually go to shows ? I would think a very small percentage.
I’ve been only to one show , to pick up my set of speakers .
People are talking really loud in the rooms ! Even the people running the rooms . There was few chances to sit in the sweet spot . Playing shit Jazz, the same shit in nearly every room. Snobby uptight people everywhere.
95 thousand dollars of electronics pushing 4 thousand dollar speakers . Then you purchase the speakers and they are going to sound like shit with you $1200 amp.
Shitty rooms , with zero care to put in room corrections .
And if you are interested in an amplifier , how the hell can you really tell what it sounds like ??! With 20 variable .
I think many people get great info from forums , buy used , try em out in your own room , if you don’t like em, sell them for a small loss or no loss.
One show was enough for me . Would never do another show . No thanks !
You can give it to us straight stilman, no need to candy-coat it! :lol:
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Right on Todd, many good points. Although I think you can actually buy a pretty damn good amplifier for $1200. :D
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A few points . What percentage of audiophiles actually go to shows ? I would think a very small percentage.
I’ve been only to one show , to pick up my set of speakers .
People are talking really loud in the rooms ! Even the people running the rooms . There was few chances to sit in the sweet spot . Playing shit Jazz, the same shit in nearly every room. Snobby uptight people everywhere.
95 thousand dollars of electronics pushing 4 thousand dollar speakers . Then you purchase the speakers and they are going to sound like shit with you $1200 amp.
Shitty rooms , with zero care to put in room corrections .
And if you are interested in an amplifier , how the hell can you really tell what it sounds like ??! With 20 variable .
I think many people get great info from forums , buy used , try em out in your own room , if you don’t like em, sell them for a small loss or no loss.
One show was enough for me . Would never do another show . No thanks !
While I respect your point of view I have to say that going to one show does not give you a broad enough perspective to pass judgement on all shows. I can tell you the Florida Audio Expo in Tampa avoids some of the pitfalls you describe. The hotel it uses was once a condo and its construction and acoustic properties are better than the average hotel room. In rooms where speakers were appropriately sized to the room the sound was quite like you'd hear in a domestic space. While there is some tendency to play the same stuff too frequently, it's not as bad as you describe in the show you went to. As to "snobby uptight people," that definitely does not describe the vibe in Tampa during the days I've been there over the last two shows. Your point about loud talking is a problem during the busiest times, the best tactic is to get there early and know what you want to listen too.
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Myself...I think trade shows, audio shows and the like will be back...but not quite sure when.
Nevertheless, there are a few questions:
1. Do the exhibitors think that the investment they make results in increased sales?
2. Will you as an attendee feel safe assuming everyone is required to wear a mask and the rooms all have people at the door controlling the total number of people in the room at one time?
A lot is going to be learned and revealed over the next 6 months. We've already heard that it seems far less likely that covid spreads by touch. And we've heard that early studies say that sufficient levels of vitamin d are somewhat protective.
So....maybe all future audio shows will be in sunny areas....maybe everyone will have to wear an n95 or equivalent mask....maybe exhibitors will bring their own uv or other filtration systems to their rooms.
I live in Florida...go to home depot or lowes and they are crowded...and maybe only slightly less than the Florida Audio show. By this time next year, I'm guessing we will have been through the 3rd wave of covid rebounds with each infecting progressively fewer people and that a lot of the world will have returned to a new normal that will be slightly different than the old normal...but with more masks, more hand washing and more overall awareness of staying healthy.
Final point/question: Would I go to the Tampa show next year...as of right now, knowing what we know....90% yes...and I expect that number will likely go up as each month ticks by.
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Folks, please keep the discussion focussed on the trade show aspect of the topic. Thank you.
This is still an audio site (https://www.audiocircle.com/index.php?topic=169088.0)
Posting guidelines (https://www.audiocircle.com/index.php?action=about;area=posting-guidelines)
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One of the benefits of the shows is the potential for favorable coverage on various websites, esp. for small companies without much of an ad budget. A good write-up stays available to searches for a long time. With luck, maybe a few sales are made and some one takes time to post a nice review that generates a bit more interest. I have a pair of speakers on order from a tiny company with a rather poor website. The owner has been to a couple of shows and was disappointed at the lack of sales. But, his room got plenty of positive comments from fairly well known people that went beyond the usual satisfied buyer testimonials. That coverage lead me to contacting the company and ordering speakers that I have not heard in person. So his show presence DID generate at least one sale as well as some perpetual low level publicity. The owner seems satisfied with the sales generated by word of mouth and the small web presence and won't be doing any more shows but one show a few years ago can influence purchases of both new and used equipment as buyers do their internet research because there are so few hifi shops.
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I don't know if shows are worth it...I definitely think they create an energy that results in attendees being much more likely to buy something...and I think there is another aspect of shows that shouldn't be overlooked...partnerships.
Take a look at Spatial Audio...the Distributors section...these are guys that Clayton has partnered with...they like his products, he likes their products and one of the ways they get to know each other is through working together at shows.
Another example...Tekton Design...in the interview I've linked below, Eric specifically says that his products sound great when powered by Parasound...I'm pretty sure this relationship started at RMAF about two years ago.
https://www.youtube.com/watch?v=vveGC9HaXG0 (https://www.youtube.com/watch?v=vveGC9HaXG0)
At the end of the day, it is visibility that helps to create credibility that allows a company to not only have more sales but garner a selling price that is beyond cost plus a few percent.
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It is hard to find audio show attendance numbers, so far I have only found attendance numbers for the 2013 RMAF. Even if 3,759 seems low, the amount of press and social media coverage probably multiples that number by 100 worldwide and makes it possible for small manufacturers to survive.
https://www.audiocircle.com/index.php?topic=120722.0 (https://www.audiocircle.com/index.php?topic=120722.0)
2013 RMAF
Attendees:
20 Countries and 41 States
Total 3,759
Industry 7%
Military 1%
Students 6%
Seniors 12%
Standard 74%
Exhibitors:
26 Countries and 42 States
Total Exhibitors 1,196
Total Companies 440
Total Products Listed Online: 545
Lou Hinkley of Daedalus Audio has a good write up on why audio shows matter
https://www.pacificaudiofest.com/about-us (https://www.pacificaudiofest.com/about-us)
" Today one of the only ways that someone can actually hear the different choices is at a consumer audio show. These shows have become a very necessary part of the audiophile world and have also broadened and enriched our community. I am amazed at how many warm friendships I have found and sustained in these shows the last two decades. I do not want to give that up to a virtual world, doing so would diminish my life and take away much of what makes this hobby special for me. In my world the love of music and the connections with people are very much intertwined."
"Some manufacturers have a substantial percentage of customers who buy based just on reputation, reviews and word of mouth. But if we had to rely on only that then I doubt many would survive."
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And, having never heard a Daedalus Audio product until this year at the Florida Audio show...I'd say that given how great they looked and beautiful they sounded...they would have to be on my list of "gotta own a pair of these some day"...and because of the show, that list just keeps getting longer.
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As much as Audio shows are about hearing all the great gear and equipment and software in one place, it is also in large part about the Audiophile Community at large, having places where we can actually meet together in one spot and share our love and passion about all things Audio. So yes, audio shows are important for not only the exhibitors, manufacturers and retailers, they are also a fabric of helping keep this community physically in touch with each other, away from the anonymity of audio and chat forums.
-dave
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Folks, please keep the discussion focussed on the trade show aspect of the topic. Thank you.
This is still an audio site (https://www.audiocircle.com/index.php?topic=169088.0)
Posting guidelines (https://www.audiocircle.com/index.php?action=about;area=posting-guidelines)
Thank you for putting this thread back up. (:
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Just started this new thread regarding The HiFi Summit (June 26th 2020):
https://www.audiocircle.com/index.php?topic=170480.0
We are concerned about the cost. We rarely attend trade shows. The reason is low-to-no ROI. This also can raise prices to compensate for the expense, and our focus is on our customers and the value we provide them. Less overhead from advertising, trade shows, and the like means more for R&D, plus more breathing room to keep our prices the same (or lower). Thoughts?
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Anytime you need to pay 1000 per night + for a normally 150 dollar a night hotel room yeah a return on investment can be very questionable vs. just advertising here or on any other website.
Generally the rooms sound like crap anyway, and even if it sounds good mostly people sit for 5 to 10 minuets, and may or may not remember the experience 2 hours later unless they are seriously looking to purchase a product for a specific purpose, and that is why they are there in the first place.
For sure Attendee's can benefit just like any other weekend hobby, but for Exhibitors it is excessively expensive customer acquisition cost. Hence most of the 20 huge names in audio can benefit just because everybody knows who they are in the first place so they of course like this as they get their costs supplemented by all the garage engineers renting the 100 other rooms keeping their costs down.
98% will always be tire kickers at these things, or looking for really low price show demo's at best. The 2% interested in even that will be spread very thin considering now you have 300 to 400 high end vendors all in one hotel for 3 days. Most of the smaller guys try to band together to display in a room or several rooms and offset costs. Whether this actually works probably depends on the way the wind blows that day.
Then again the Big guys generally band together as well in some cases and take most of the share in the end.
It could be argued the show management, hotel, and some of the dealers are the only ones that really make out on these things. Likely not so much the manufacturers themselves. Which many times you just see the local dealers, or regional distributors exhibiting on behalf of the manufacturers anyway, and the manufacturer might send a rep on a flight to be around, but at minimal cost.
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Just started this new thread regarding The HiFi Summit (June 26th 2020):
https://www.audiocircle.com/index.php?topic=170480.0
We are concerned about the cost. We rarely attend trade shows. The reason is low-to-no ROI. This also can raise prices to compensate for the expense, and our focus is on our customers and the value we provide them. Less overhead from advertising, trade shows, and the like means more for R&D, plus more breathing room to keep our prices the same (or lower). Thoughts?
I recommend DAC products all the time. But only because I heard you crush it at RMAF more than once. So there's some value in the shows.
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For the smaller guy, trade shows are often questionable... for the big guy, they are a way of saying I’m still on top... come see why I’m going to stay there.
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Just started this new thread regarding The HiFi Summit (June 26th 2020):
https://www.audiocircle.com/index.php?topic=170480.0
We are concerned about the cost. We rarely attend trade shows. The reason is low-to-no ROI. This also can raise prices to compensate for the expense, and our focus is on our customers and the value we provide them. Less overhead from advertising, trade shows, and the like means more for R&D, plus more breathing room to keep our prices the same (or lower). Thoughts?
Audio show are a good place for vendors to network. I have seen different vendors hook up and display together. It makes financial sense plus it refines your sound.
Audio shows are good to display yourselves to a group of people at one time. I always will see new products from familiar vendors as well as new vendors.
Nothing beats seeing something in person. No amount of discussion forum nor YouTube can equate to that.
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Right on Todd, many good points. Although I think you can actually buy a pretty damn good amplifier for $1200. :D
Yes, the Cherry Stereo Maraschino !!
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Audio show are a good place for vendors to network. I have seen different vendors hook up and display together. It makes financial sense plus it refines your sound.
Audio shows are good to display yourselves to a group of people at one time. I always will see new products from familiar vendors as well as new vendors.
Nothing beats seeing something in person. No amount of discussion forum nor YouTube can equate to that.
Very insightful! We are always debating this issue. There are still many audiophiles that have never heard of Cherry products. It’s great to meet customers at shows and nothing can truly replace a face-to-face!