Sounds better than FM to me, but not quite "cd quality" as they like to claim (mostly because of compression applied by radio stations, among other reasons). Locally (DC) I used to like it because the blue grass station was one of the alternate digital only stations from a local station (i.e. some channels have 2 or 3 stations additional stations that are digital only). But now that station has it's own analog stand alone channel.
SO............Id get it if your receiver / car radio / whatever has it built in, but don't know I'd go out of my way to get a stand alone HD tuner. There you really are better off w/ some device that can stream internet radio & the world is your oyster.............