Not sure if you liked the hype or genius part?? Bruno, at least from a far seems pretty close to a genius to me from some of the things that he's done? I also don't believe that the Purifi team is all about hype, seem more about solving audio related issues that help us all enjoy better sonics within our systems, at least to me. Hype, that would be what Mofi and Andrew Jones are doing with their newly launched speaker, and every reviewer on the interweb that's clamoring all of each other for more descriptive adjectives to describe an average product.
My 2 cents,