I don't think its so much a "new" item as much as it is a reintroduction to the market. I recently stumbled across the old PartsExpress listing for the BG Neo3 & the only difference was that the product number changed by one digit, but was otherwise identical to the current listing.
I think that would be the same situation with the Neo10, except Parts Express got access to the new stock a few months before Meniscus can.