I would be surprised if Fender was directing this at the audiophile crowd. Likely younger people with brand recognition. Nothing wrong with that. They are in business to make money. Until the "Experts" listen to it, VPI and the other higher quality equipment manufacturers shouldn't get their panties in a bunch over it.
I like the sunburst finish. Then again, I have a lot of Fender guitars and amps. I won't purchase one of these as I'm very pleased with the tt I built. For those that cannot build their own or purchase more costly turntables I can see where it would be a purchase as a sense of pride. What's wrong with that?