Interesting article, and I hope it is true, and becomes more widespread.
For me, I never have the problem, because none of the music I listen to is conducive as background music, or for creating an atmosphere that one would want in a coffee shop.
Most of the music I listen to, tends to be long, does not follow verse>chorus>bridge>repeat song format, usually does not have easy to digest hooks and melodies, is not always easy to listen to (it can be kind of 'thorny sounding').
I tend toward progressive and avant-garde forms of jazz, classical, and prog, which would be more likely to chase people out of a coffee shop. And I hardly ever listen to music as a passive activity, like for background or while multitasking, or doing some other activity. The vast majority of my listening is active, in other words, with my attention focused as much on the music as possible.
I do stream, not as my primary source however. Usually for research for new music.
