Remember these are the same guys that had the "next big thing idea" about ten years ago with DVD-A and look where that ended up. Companies like Meridian, Linn and Naim, Rega don't do anything "for the good of the music", for them it is all about licensing fees and patents. Companies like Mytek, ESS(Resonance), sOTM and others make parts they use in their own gear so they get "insider" deals on these "big things." They want to make their money back on you and I plus the rest of the hardware manufacturers.