Thanks for starting this thread.
It's not exactly clear to me which studies this news report is talking about. But, good on CBS for correctly referring to the audiologist as Dr.
For further reading: Dr. Brian Fligor has published on headphones and music-induced hearing loss, and the better hearing institute (BHI) publishes on hearing loss statistics.
I wish I could remember the details, but I think it was Sergei Kochkin (of BHI) who pointed out that baby boomers appear to be getting hearing loss at a slower rate than their parents. Of course, there are so many more baby boomers that the total number of people with hearing loss is rapidly expanding, but not at the same rate as you would expect from the population increase alone. If I have time I'll see if I can dig up an actual reference.
So, I think some things are getting better. Earplugs and hearing protection programs for occupational exposures were not so common in, say, the 1950s. Machines and tools are being designed with noise levels in mind (ever wonder why new jet engines are so much bigger than the old ones?), and it seems like there is less stigma associated with wearing earplugs on the job or at the firing range than there used to be. Much more noise-induced hearing loss comes from occupational exposure than from music. Or, at least it used to.
As for music, have you noticed that overhead line arrays are now the norm at concerts? That's so much better for getting a consistent sound across a large room instead of ruining the hearing of the folks who stand next to the stacks on stage. Unfortunately, the sound is often too loud for everybody, but at least it's not going to do massive damage to a poor cluster of nearfield listeners. Still, bring earplugs to amplified concerts. Musician's earplugs are available from Etymotic research, even if you use them only part of the time they will help. Remember it's loudness plus time, not just loudness that harms you.
As for iPods, the sound-isolating phones are better than earbuds because the listener tends not to turn up the volume too loud to get above the ambient noise floor. For a subway commuter that noise floor can be pretty high. Also, the myth that if mom can hear their teen's music at all then it must be too loud is just that: a myth. In fact, mom, you actually can hear somebody else's music even when they are listening at safe levels depending on how much the headphones leak.
If your interested in more iPod vs. ears info I Google-found this one:
http://news.healingwell.com/index.php?p=news1&id=535639