These are new to me, not much information, but I like the coaxial concept. Look more like PA speakers than anything else.
Hawthorne does open baffle coaxial drivers of similar sizes and frankly have a challenge integrating vastly different sized woofer/tweeter.
The FB comparison comment versus McIntosh speaker was vague, very limited, highly qualified, and admittedly biased (pretty useless). Whatever you think of McIntosh gear overall (opinions vary widely), they've never built an even decent speaker. Their solution have always been to add more drivers.