About a month ago we announced that we would need to raise prices as of April 1st. Well, that time has come.
We thought about this a good deal, as our goal from the very beginning was to offer high quality speakers at the lowest price possible (without going out of business). This philosophy meant that we could never offer "deals" since there was no extra margin available. But it also meant that our owners would never pay more than necessary for our speakers.
In thinking about the required price increases, we realized that cabinets finished in a standard satin black, or even white automotive finish, required a bit less labor since no veneering is required.
Some people prefer satin black for home theater applications. Others don't care much what finish is on the cabinets, as long as the speakers sound great. So we made the decision to keep pricing exactly as is for black or white speakers, and simply raise prices for standard veneered speakers that require a bit more in labor and materials.
Hopefully this will be a workable solution.
- Jim