My main HT/2 channel system uses 12 gauge "zip" cord...
I stopped worrying about speaker cables a long, long time ago. Everybody hates zip cord, I used to use it too. I switched to Kimber Kable 4VS and if there was a difference, it was subtle. But that was back in 1993 and I was using a NAD receiver, although musical it wasn't the most detailed or resolving.
I have never heard the Marantz AV7704 but it is in the same price range of my Anthem AVM 60 preamp/DAC/surround processor. I would never use the AVM 60 to evaluate cables. The Kimber with the AVA CFR Fet Valve preamp/Vision SET 400/Holo May is a lot more resolving, subtle, able to resolve low level details and create a 3-D soundfield than the AVM 60 could ever do, even on it's best day. The AVM 60's
stereo sound is flat and un-involving by comparison, although in surround mode with movies the sound is excellent.
As I went from receivers to separates (and spent more money) the Kimber Kables have kept up with the changes. I added a second run of 4VS to make the cable the equivalent of 8VS with an aggregate wire size of 2-10 AWG cables. The original 4VS is close to 13 gauge. I demoed some Zenwave 14 gauge Neotech EC-UPOCC speaker cables ($$$$). They sounded great, the Zenwave are slightly clearer than the Kimber but I discovered 13 and 14 gauge cables attenuate the bass, the Salk HT2-TL speakers has strong bass down to 34 Hz, so I kept the Kimber. The difference between the two cable was too subtle to spend the big bucks but the listening experience was educational.
Why don't I try a double run of zip cord to see how it compares to the Kimber now? Because it would be a royal PIA and everything sounds great now. Getting the polarity right on 4 runs is easy to screw up, I don't need to short out my amp for a stupid experiment. I use the old fat Superflex 2 Monster Speaker Cable (8-10 AWG) on my JBL L100's. The cable slightly rolls off the highs and makes the bass boomy which works great in my woodshop when played real loud. The L100's don't have a real smooth top end and the Monster's tame it just a little. I would expect the zip cord would sound the same with rolled off highs and a boomy bottom.
Our Tucson Audiophile Group was among the first group of guys to hear the new Hapa interconnects. The interconnects made the rounds to a half dozen systems. Nobody anticipated buying them, least of all me. I think Jason sold at least 6 pairs to our group. Even experienced cable skeptics open their wallets when they hear something so noticeable better than anything they have ever heard before. The Hapa cables resolve low level detail and space better than anything in their price range. But... I doubt you would hear these qualities using a reciever or AVR.
Last I heard avahifi has also moved on from using zip cord.