It just doesn't seem as if there would be a lot of overlap between the affluent urban population and the urban population that spends most of their day outdoors.
It might work for someone who makes a decent living from tourists by playing a Tron character in Times Square. But the average annual AQI in New York City is actually less than 50, which is pretty good, so even that guy might not see the benefit. $1000 could buy some pretty nice Tron costume upgrades.