Interconnects deliver micro-voltages to the preamp. These delicate low power signals need to be protected from EMI (shielding required), must have good conductivity, and low capacitance. The job is like helping the old lady across the street. Help get the poor little signal from component "A" to component "B" with out it falling down or going astray!
The shielding is important, but even the cheap generic patch cords that come with new equipment have shielding that is good enough in most cases.
As for conductivity, this isn't a big deal in most cases. If it's a little less conductive, you turn up the volume control a hair. (RCA patch cords from a turntable to your phono inputs are more sensitive to this, but any normal patch cord will be fine.)
Low capacitance is a good thing, although how critical it is depends largely upon the output impedance of the source component. As far as I know, all AVA equipment has low output impedances, so cable capacitance is not overly critical. (Again, RCA patch cords between turntable and phono input are more sensitive to cable capacitance, so it's wise to get low capacitance cables here.)
The generic RCA patch cords with the gold-plated ends that you can get from PartsExpress for less than $2 each will work just fine. If you want to go whole hog, buy some patch cords from Blue Jeans.
All the claims about wonderful sounding wire just make me yawn. They're proof that most people have no clue about where it is most cost-effective to spend money to improve a stereo system.