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Sony buys Audeze, sound technology brand that will launch PlayStation headphones
On this Thursday 24Aug2023 Sony Interactive Entertainment announced the purchase of Audeze, a sound technology company that develops professional headphones for audiophiles and gamers. The value of the acquisition was not disclosed.
According to the Japanese giant, the deal will be used to develop better audio products for PlayStation consoles. However, Audeze will continue to operate independently and produce multiplatform products.
Before the partnership was revealed, PlayStation had already announced the Pulse Elite headset and Pulse Explore earbuds, which feature planar-magnetic drivers. This is a technology patented by Audeze.
"We're excited to bring the Audeze experience to the PlayStation ecosystem, building on the great strides we've made with PlayStation 5's Tempest 3D AudioTech and the Pulse 3D wireless headset," said Hideaki Nishino, senior vice president of platform experience at Sony Interactive Entertainment.''
Sankar Thiagasamudram, CEO of Audeze, argued that the agreement allows the US brand to expand its business and provide even better products.
"We also look forward to contributing to Sony Interactive's efforts to take PlayStation audio experiences to the next level," he said.
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Sony Interactive Entertainment, the division of Sony that’s responsible for PlayStation, is acquiring the high-end headphones maker Audeze, according to a press release. Sony says that “the acquisition will strengthen SIE’s efforts to continue innovating when it comes to the audio experience of PlayStation games.”
Audeze will operate independently and still make products for multiple platforms, though Sony notes that it will be “benefiting from being a part of the PlayStation ecosystem.” Terms of the acquisition weren’t disclosed.
Sony’s press release highlights how Audeze’s headphones use “patented technologies and unique planar magnetic drivers to deliver an outstanding sound experience” for consumers and recording professionals. Sony specifically mentioned planar magnetic drivers on Thursday when it shared more details on new PlayStation audio products, including the Pulse Explore earbuds and Pulse Elite headset, so it’s feasible this deal has been in the works for some time.
Both headsets will also take advantage of a new technology called PlayStation Link that brings low latency and lossless audio when used with the PS5 and new PlayStation Portal game streaming device.
